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  • Best of Boston 2014 awarded by Boston Magazine| Best Running Shop | South End Athletic Company
  • It's the elevation profile that breaks the heart!
    You can buy our whole collection online! | HHRC | SEAC
  • BFD Memorial Run | HHRC
    ABOUT US // From thought to finish, learn about the inspiration behind SEAC & HHRC!
  • The Pride Collection from SEAC
  • SEAC>SPEED THURSDAYS 6:30PM | Be There, Get Fast!
    The Only Run Clubs in Boston Designed To Make You Faster! All Weather, All Year. 2/13/2014 Wet, Cold, & Getting Fast!
  • South End Athletic Company & Heartbreak Hill Running Company: Fit Process
    FIT PROCESS // Feel the difference our expert video gait analysis makes in your running!

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